Financial Planning for Geeks


Behind the pale green curtain of Penny Farthing, there is a real human pulling all those levers and pushing all those knobs. To find out more, have a look down below.

Who is Penny Farthing?

I, Penny Farthing (non-wizarding name Kerry Read), actually did have a day job in the world of finance. This blog came into being because of my deep and abiding love for geeks and Personal Finance.

Back in the 90’s I got my Ph.D. in Experimental Psychology at the University of California, Santa Cruz. I turned those research and data skills into a 15-year career doing Marketing Research for mostly high-tech companies. Thus the deep and abiding love for geeks.

But then the Financial Life Planning Train roared into my life. I hopped on gleefully, hoping to use my geeky skills for good…to help geeks! This blog represents my eight-year career in finance and also my passion. I want to help geeks live the lives they want by making smart money decisions.

Now I’m back in the world of tech, but the passion lives on.

If you want to know more about my day job and background, check out my LinkedIn. profile.